

@article {7322,
	title = {Bringing safe water to remote populations: an evaluation of a portable point-of-use intervention in rural {Madagascar}},
	journal = {American Journal of Public Health},
	volume = {97},
	number = {3},
	year = {2007},
	month = {mar},
	pages = {398{\textendash}400},
	abstract = {Rural populations disproportionately lack access to improved water supplies. We evaluated a novel scheme that employed community-based sales agents to disseminate the Safe Water System (SWS){\textendash}a household-level water chlorination and safe storage intervention{\textendash}in rural Madagascar. Respondents from 242 households in 4 villages were interviewed; all used surface water for drinking water. Respondents from 239 households (99\%) had heard of S{\^u}r{\textquoteright}Eau, the SWS disinfectant; 226 (95\%) reported having ever used S{\^u}r{\textquoteright}Eau, and 166 (73\%) reported current use. Current S{\^u}r{\textquoteright}Eau use was confirmed in 54\% of households. Community sales agents effectively motivated their neighbors to adopt a new health behavior that prevents diarrhea. Future work should focus on strategies for sustaining SWS use, factors that motivate community-based sales agents to promote SWS, and the feasibility of scaling up this approach.},
	keywords = {Attitudes, Chlorine Compounds, Diarrhea, Disinfectants, Entrepreneurship, Health Behavior, Health Knowledge, Household Products, Humans, Interviews as Topic, Madagascar, Marketing, Practice, rural health, Safety, Social Marketing, Water Purification},
	issn = {1541-0048},
	doi = {10.2105/AJPH.2005.073460},
	author = {Ram, Pavani Kalluri and Kelsey, Elaine and Rasoatiana, null and Miarintsoa, Rabeantoandro Rado and Rakotomalala, Oliver and Dunston, Chris and Quick, Robert E.}
}
